Nataconnexindo.com, Tangerang – Online business is a huge boom these days, yet not everything can easily reach success in both local and international market, no matter how good your digital marketing campaign is. Digital marketing is, after all, a thorough process of improving your online business practice with a clever business plan and correct social media platforms. If you manage to gain a decent profit and joined by at least some investors, then your business plan is something worth going for! Still, depending on your type of business, a certain business plan and digital marketing campaign type may be less or more effective compared to the others. Which one to use, and for what type of business? We Nata Connexindo Tangerang is here to give you some pointers regarding the types of digital marketing campaign. With the proper mastery of which type to use, your office space will be less cluttered and more effective in reaching the local and international market! Here are 5 types of Digital Marketing Campaign by Nata Connexindo Tangerang:
1. Search Engine Marketing & PPC
As one of the most prominent type of digital marketing practice available, Search Engine Marketing is an online ads that’s using search engine tools like Google, Yahoo, and Bing to promote products or services. Its main purpose is to optimize an online business’ brand presence and conversions for business through paid and unpaid advertising. The unpaid one is SEO, while the paid one is PPC (Pay Per Click).
If you can exploit the ads properly, it will be a big help for physical or digital products alike, provided you provide the concise, yet detailed enough information in it.
2. Search Engine Optimization (SEO)
As mentioned previously, SEO is free but has a great role in enhancing your site ranks, which is a very big priority in the world of online business and digital marketing. Using blog articles, content on social media, and also keywords, investors and clients will have an easier time finding you!
3. Social Media Marketing (SMM)
One of the most well known among the 5 types of Digital Marketing Campaign, is using social media platforms to create content. By using Instagram, Facebook, and Twitter to promote your brand, investors and public can easily access and get notified any time. This in turn, will increase your brand awareness via the quality tips, images, photos, videos, gif, and so many more. Including this in your business plan is vital, especially for popular type of products!
4. E-mail Marketing
While not as popular by now due to its spam nature, digital marketing campaign via e-mails is actually still viable. Just use it mainly to communicate with your clients, investors, customers, and the like for a more private conversation (complaints, plans, etc.) and not for spamming advertisements. This is ideal for customer service oriented business type, and it’s cheap!
5. Content Marketing
Content Marketing focuses on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels.
Those were the 5 types of Digital Marketing Campaign for you by Nata Connexindo Tangerang! Let’s meet again in the next article! (GK)