How Much You Should Use Digital Marketing in Business?
Nataconnexindo.com, Tangerang – Digital marketing has become a pretty big niche in the international business world today; coming far to be sought by investors worldwide as the holy grail of online business. It is due the social media boom that digital marketing campaign is highly regarded these days; since it can reach a very wide array of audience at a much faster speed than digital marketing, relatively cheaper in terms of cost, and need little to no office space presence to make it work. In this modern age where laptops, tablets, and smartphones are a thing, doing an online business through your phone during a lax lunch break is pretty common. You can sell things, make money, and expand your business network all in one single tap on the smartphone on your palm! Isn’t it very convenient? Still, even with all the good aspects of digital marketing, there are still some downs and areas that can only be covered with traditional marketing. This may be an unpopular opinion, but traditional marketing is very important as the direct connection with your customers. After all, it’s hard to truly believe in people and product you can’t touch or see straight in front of you. Not to say that traditional marketing still triumphs over the digital marketing (far from it), but as a true online business salesperson, you must consider every possibility. So with all that said, how much you should use digital marketing in business? We will discuss that in the next bit.
The short answer is: as much as necessary. The slightly longer answer is: as much as possible, as long as it’s actually necessary for your business. What does this mean? It means that yes, you should spend a lot of money for digital marketing of your online business, as it is very effective in increasing sales and can be beneficial in expanding your business network in the international business world as well. BUT, you must make sure what you spent is necessary! What you need for each of your brand, products, or services in your online business store and real life office space? One digital marketing plan may be effective for one certain product, while not so much for the others. You need to carefully pick and try out what works best for your particular brand or products. For restaurants for example, it will be best in using videos, posters, and traditional marketing (open house) to promote the food, drinks, and catering service (if any). But for a bookstore, you would make a promotion catalog through the instagram and Facebook, while also highlighting the available titles and selections in your website (for more details). There are many other examples, but what you must take to heart: only spend money for what you need, not what you MIGHT need. If you’re not sure, why bother? Haste makes waste, they say. How much you should use digital marketing in business? The amount fits to your company’s goals!
Now, do you know how much you should use digital marketing in business? Make sure to fill your office space with good investors and clients lining up! We Nata Connexindo Tangerang signing out! (GK)