Nataconnexindo.com, Tangerang – The many platforms of social media is a very important tool for your digital marketing campaign and overall business plan to reach both the local and international market in the whole world. No matter how much digital marketing activity you do, it will be no use if you don’t have the proper content to reel in customers and investors. Keeping your customer base satisfied is the key to have a successful online business practice and digital marketing campaign! To keep your customers stay engaged and reap in even more profit than average, you need to expand your business network. This is no simple matter like getting more clients plus investors and using more social media platforms, although those counts too. No, what you need to expand your business network to broaden your target market! One way to do this is to look outside of your comfort zone in the target market world: the seniors! You may think that these ‘old timers’ have nothing to do with your digital marketing campaign and business plan as a whole, but oh... how much you’re wrong! The seniors have way more experience and can actually handle modern digital marketing more than you can imagine. By putting these seniors into the equation, your business network on local and international market will greatly increase. Let us Nata Connexindo Tangerang teach you to know the way of digital marketers: tech habits of seniors.
Older Adults Are Learning New Tech Quickly
As mentioned, the old people of previous generation actually did pretty well in embracing the new wave of digital marketing. Sure, they may not know about the term office space or digital marketing campaign, but they do know AND use social media. Facebook, Instagram, Twitter, you name it. They may need a few pointers from their peers (like you), but once they do, they’ll start making content like you never believe!
By advertising your ads in social media towards them, you will gain more potential clients; more than you can imagine.
Age Variation
This is basic knowledge, but we of Nata Connexindo Tangerang deemed it important enough to be worth of mention. Tech use vary by age, so when you target children for example, you will want to avoid sexual imagery and night time posting. It’s the same way with the seniors or elderly. They have their own preferences that differs from most adults in the local and international market. By appealing to them, you effective gained a new group of customers to profit from. Such is to know the way of digital marketers: tech habits of seniors.
Tablet Demographics
While smartphones are widely more popular, tablets have a strong following as well. Seniors prefer them over laptops and desktop computers since they’re more flexible, yet still portable enough like phones. You can create new content that target tablet users and seniors in one business plan, and enjoy the cash flowing in.
Now you know the way of digital marketers: tech habits of seniors. Whether you will have an office space or not, it is very important to not overlook anyone for social media marketing. Who knows, maybe there will be new trends and new age groups? Nata Connexindo Tangerang is supporting you to be the best! Good luck, guys! (GK)