Nataconnexindo.com, Tangerang – Social media is a part of digital marketing, and it always has been. Ever since the dawn of internet, people awareness about the digital media and how online business starts to pop up in them have been increased dramatically. Over the years, internet continue to expand far and wide, from the measly small network that’s connected together on two or three local computers, to the global scale world wide network giant that we know today, connected real-time to the local and international market of the whole world. It is no big surprise however, as people demand the full extent of what local and international market can offer for their needs, their business, or both.
By having digital marketing advertising their products and services via social media, they can maximize the use of their office space for their online business venture. By connecting to plenty of social media platforms using digital marketing, people can earn glorious amount of money and receive various other benefits from their vast business network. Truly a worthy cause to always be implemented to your business plan! But wait, social media and digital marketing are two different things! They compliment each other, but different. We Nata Connexindo in Tangerang will tell you how Social Media Vs Digital Marketing differs!
Digital marketing, as we know it, is an activity of using various media channels to do online business for buying and selling products or services. Social media is just one example of many media channels you can use to do digital marketing.
So does that mean social media marketing is doing digital marketing? Not exactly... Social media has always been a big part of digital marketing, whether it’s to execute your business plan, expand your business network, increasing profit for your online business, and more. But that’s not all there is to it for social media. See, digital marketing goes beyond the online business and try to reach people offline. It’s like how you discuss with your clients directly at your office space. Digital marketing campaign may include more components like TV, SMS, radio, in addition to internet.
While social media marketing campaign may include other social media platforms like Facebook, Twitter, Instagram, etc. Instead of just one. Another big difference between the two, as we Nata Connexindo put it on our office space in Tangerang, is how they operate. Social media marketing is all about creating contents on social media platforms and advertising them online. Digital marketing may use social media, but it doesn’t have to create content. Digital marketing may focus entirely on creating banners, posters, and the like- either online or offline. So? Social Media Vs Digital Marketing. Which one is better?
The answer is depending on the situation at hand. When your product or service will benefit more from increasing social media awareness, use social media. But if your product demand more physical content and visual, better go with digital marketing billboards and ads, both online and offline where anyone can see them. Social Media Vs Digital Marketing is truly a divine combination for your office space and online business plan. Reach local and international market by combing both! Nata Connexindo signing off from Tangerang!