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Nataconnexindo.com, Tangerang – Social media marketing is already become an alternate meaning of saying digital marketing in this day and age. The lines between the two are so blurred, you’ll be forgiven to mix them up in your online business proceedings on one unlucky day down the line. But what is important to remember is, no matter how actually different they are, each social media you use has a role to play. Yes, each website, application, and extension you installed in your office space has their own roles to play in the business world. 

Whether you aim or the local market or global market, you must not make a wrong or misguided assumptions in handling your social media marketing campaign. This is even more true if you only have a handful of investors or no backing from a social media expert. But relax, we of Nata Connexindo Tangerang is here to help you clear some doubts about digital marketing and social media. And no, it’s not as simple as raising sales or profit- it is much more than that. Let’s see each one of the roles of social media in digital marketing starting from below:

Social media is frequented by people on daily basis, even by the minutes! So by using social media marketing in your online business plan, you will quickly gain visitors to your websites and product pages, letting you stringing along curious customers to subscribe and order. Sometimes directly at your office space!

This one is simple enough; by using social media to generate more traffic to your products and services, you will have a better chance at making sales. You can try various things to attract potential customers and investors, from articles, photos, videos, and even something original like games. Just adjust them to the taste of your local market and global market, so you will maximize the benefit. And this is just another part from roles of social media in digital marketing!

This one is similar to the previous two points, but more about establishing your name on the minds of people. See here, digital marketing is great and all to raise your sales and traffic, but what matters the most in the long run is branding. Online business needs to be known and remembered easily by anyone coming across, so if you emphasize your brand (logo, slogans, etc.) people will instantly recognize your branch establishments and products anywhere. This will help you greatly in establishing a new chain business, a branch office space, company partnerships, investors, and so on. While they cost a lot of money, the effect of being remembered by people for years to come is almost irreplaceable!

Yup, we just said it’ll cost a lot of money, so why does social media actually saves you money? Unlike most online digital marketing tools, social media is free to use by anyone! Sure, you need to spend money on advertisements, creative content, digital licenses, and so on, but the social media platforms themselves are free. As long as you’re diligent to create diverse content, it will costs much less than physical marketing campaign.

Those are the roles of social media in digital marketing by Nata Connexindo in Tangerang! Look forward to our next topic of discussion as well!