What is Digital Marketing?
Nataconnexindo.com, Tangerang – Online Business is on the rage these days, and so does office space, one of the many important components required to make it a reality. Before the age of internet, people is doing business via trade. They trade plenty of simple goods like rice, meat, and spices with other daily necessities like fresh water, vegetables, with each other. This simple prompt of trading with each other sparks a new life in the daily cycle of men: business. From a simple trade process, people invent a better alternative: money. By giving values to all products and services using money, everyone is even more comfortable in doing business with each other.
That monetary value continue to evolve until now, the age of online business where local market and global market collide. From physical contact to digital contact: online business or should we say… digital marketing. And so, what us Nata Connexindo in Tangerang wants to tell you is about digital marketing. The act of marketing products and services via digital technology like the internet is called digital marketing. It’s not about trading items or money like the olden times, but about using the internet technology and your own digital marketing campaign to contribute to the world’s economy. So, now you understand what is digital marketing?
To further understand digital marketing and its relation with our local market and global market, let us take a step further. What actions do you do in your local market or global market that is classified as ‘digital marketing’? Does simply selling something online constitute as a digital marketing campaign? Does posting an online advertisement can be called as a part of your digital marketing campaign? Or was it the simple act of renting or buying an office space and using internet in it that can be described as a digital marketing task? Those sentiments carry many varying degrees of of yes and no, but what is most important remains the same: digital marketing is an act of marketing products and services using digital technology of internet. It is the act of ‘marketing’ that defines a true digital marketing action. So no, simply posting your products online on a social media site with a price tag attached on it and nothing else, is not digital marketing.
Do you have a better idea of what is digital marketing?
Digital marketing means to market, to promote your products and services through the online business community, so people would buy them and give you profit. You need to explain what your products and services do or entails, and make them interesting to the local market or global market. Heck, maybe both. By launching your digital marketing campaign on the social media that suits your online business needs, you will attract investor, business partner, and of course customers! Now, that is what the act of digital marketing means! Once you find a suitable office space and maybe investor, you can start your online business and execute your digital marketing campaign. Target your local market and global market carefully to avoid potential loss of profit, and you’re golden! That concludes the lesson about digital marketing by Nata Connexindo Tangerang. Visit us Nata Connexindo in Tangerang if you wish to discuss and plan your digital marketing campaign with us!