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Nataconnexindo.com, Tangerang – Property Industry provides so many great opportunities for businesses and gives such a promising profit. Nonetheless, it is also a very competitive and sometimes super risky. Hence, Property Developers need to keep up with the development on how buyers or audiences use technology in the property search process. Digital Marketing has become one of the best ways to promote property as digital users in the world are growing rapidly every day. This growth of digital media cannot be neglected and Property Developers need to catch up in this new wave of digital world and create Digital Marketing and social media strategy. So, why exactly property developers need Digital Marketing and what are the strategies that can be implemented for Property Developers? Read on for more information on how to take your property industry marketing strategy into the digital age.

Digital Marketing provides so many benefits for Property Developers in improving sales. There are various advantages that can be achieved by Property Developers with Digital Marketing, such as Brand Awareness. Digital Marketing can increase Property Industry brand visibility as people can easily find what they need on the internet. Your audiences or target market are able to type whatever they require and you can pop up through their search. Through Digital Marketing, Property Developers can also have targeted audience. Targeted Audience plays an important role for the development of Property Developers sales. Why? Because you can have profiling by demographic and behavioral. Hence, you can target your market as detail as possible and it increases the chance for you to reach the perfect market. Digital Marketing also brings beneficial as it is cost-efficient. You will get the chance to reach a wider audience at a lower cost compare to traditional marketing.

So, what are the strategies of digital marketing and social media that can be used for Property Developers? 

First is website. Website is a must-have for any Property Developers. According to statistics in 2017, 95% of buyers search online websites during the home buying process (Real Estate in Digital Age 2017 Report, National Association of Realtors Research Department). Thus, Property Developers need to include website as their Digital Marketing strategy. Moreover, your buyers or audiences will look for your website to look into the properties and to evaluate what you offer. The information that you provide in the website will greatly help your audience in understanding what you offer, hence, also increase the possibility of them to buy your property.

As we live in visual world, images or pictures have a higher tendency in grabbing user’s attention, especially in Social Media. An amazing image of property is sometimes all you need to catch the eyes of a prospective buyer. The perfect image can instantly provide understanding for buyers of what your property has to offer. The capability of sharing great images with anyone on any device is one of the powerful features of social media such as Facebook and Instagram. These social media have become one of the most used technologies to showcase the visual appeal of property and swiftly give buyers a great idea of the property that you are trying to sell.

So, those are the benefits and two strategies that Property Developers can achieve through Digital Marketing. Through this article, we can now understand why Property Developers need Digital Marketing and social media strategy. Now, if you want to have the best partner for your Digital Marketing, Nata Connexindo is ready to be your digital partner. Nata Connexindo is the number 1 Digital Marketing Partner for Property Industry. We serve all-inclusive digital necessity to bring your brand to the next level. If you are ready to start your project, don’t be hesitant to contact us! (LAU)