Nataconnexindo, Tangerang - Things that come to your mind when you try to sell your product may
vary, but one thing will be similar to everyone who ever wonders to sell a
product, that is more customers for sure. Getting more costumers means attracting their attention to your
product, until they decide to buy the product you sell.
But before that happens, you must understand how customers behave.
Sometimes, your potential customer may have a vague
idea of what they really want, but sometimes they already have a clear idea
what they need. No matter which type your potential costumer is, one thing is
sure similar. They already
have objectives that drive them to move their finger to browse the internet.
Baca juga: Google Primer, Aplikasi yang Bermanfaat untuk Digital Marketing
So to start attracting them to your product online, you need to
increase traffic to the website first to be able to convert
them into purchasing your product. But getting Ads is sometime make you broke. Wait, don’t pull a long face! There are 5 tricks you can use to
increase your website’s traffic FOR FREE. Those are:
Irresistible headline is a must
A good headline can psyched your reader. It is your job to compose
such an exciting headline. You can begin your headline with numbers and list
such as “10 tricks that...” or use more educative tagline such us “how to..”
phrases.
Don’t be afraid to use strong adjectives or adverbs. If you try to
post about finding good property for investment, you can’t just write “investment
in good property”. It bore the reader and probably
will be discarded without questions.
Then get specific to what your post is intended
to. Write outcomes that will appeal to your reader objectives. Bear in mind
that your readers already have objectives when they type keywords in Google. Think
about it, if you find two headlines about same content, let say about writing
piano music, which are more appealing: “composing piano music” or “How to
compose Bethovenish piano music in just 10 steps”?
Referral traffic, not very obsolete to try
Referral traffic functions as a recommendation from one website to
another. It is an old strategy used worldwide since the dawn of Blogging and it
tends to be abandoned nowadays.
You can simply put referral link in your website that takes your
reader to your referred website. If you do that you become referrer, and Google
will counts that as referral traffic and it indirectly crank up your website as
referrer by Google analytics. It does crank up your website traffic. So if it
looks stupid but it works, it isn’t stupid. Do not hesitate to use referral
links.
Guest blogging
Another way to get referral traffic is by becoming a guest blog.
Offers yourself to write content for other website, and put reference to your
website as an exchange. But it is a tricky stuff to begin with unless you are
already famous.
But do not lost hope. There are tons of websites that have a menu
“submit post” or “guest submission.” Make sure you focus on writing quality
content for both roles, as a guest blogger or as original blogger on your own
website.
Long tail keywords, get specific
Easiest way to trick search engine is by using long tail keywords
rather head term keywords. When you use head term keyword that is very broad, it means you will struggle with tons of website using
the same keyword.
For example, if you use word “shoes” as your keyword, you’ll find
that will be millions website use the exact same word as keyword and it will
force you to compete among those masses.
Think about it, if you use specific keyword such as “black classy loafers for going to work” the chance is you’ll only find some websites using exact same keyword, it means less competition for your
website to stand out.
Internal links
The strength of your website does not only reside on how many
external website link back to you. Internal link is also matter. When you
publish a post, you can put a link that refers to another post on your own
website. It helps with SEO and can instantly increase your traffic a little
bit. In other hand it improves your reader experience since it’s easier to browse similar subject.
Those were 5 tricks you can use when you are in a tight budget. Should you have more suggestion feel free to give us your
opinion. (/ADR)