Nataconnexindo.com, Tangerang – Digital marketing knows no bounds; anyone can start and get involved with any digital marketing campaign, including children. Not to say that most kids can simply start an online business and profit, but kids as customers- your customers- is very likely! While children may not have any money, their behavior and preferences will significantly affect their parent of what to buy for their needs. If you can properly do marketing to kids, your business, including online business, will make huge improvement in revenue and profit! With these kids as customers, what to do with your digital marketing plans?
First off, remember that while you are actually targeting their parents’ wallets, you must cater to these children needs, not the other way around. To do this effectively via the social media thus make it potent through both your local market and international market venues, there are some techniques you must use. If you succeed, plenty of investors will come, including parental figures, and even children association groups can be your potential investors! Here, Nata Connexindo Tangerang will present you the 5 techniques for digital marketing to kids:
Not Pushy
To engage well with your potential customers in the social media platforms, you cannot be pushy. For the local market and international market, being overly aggressive will always do you no favor- especially with kids as customers! Appeal to them with colorful products and mascot characters, one step at a time with weekly digital marketing campaign, which may include some fun quizzes or games. This way they will feel comfortable with your brand and may consider buying!
Safety All The Way!
If there is a single, number one thing for parents to prevent their children to buy anything, it’s not the money... but safety! Plenty of products and services, especially ones found in plenty of online business shops these days, are not very child-friendly. Marketing to kids mean you must make your digital marketing campaign, products, services, messages, ads, etc. as safe as possible for the children.
Avoid harsh or questionable language, use easy to understand words, be detailed with the instructions, transparent about the usage and effects, and more. Once posted on the social media, you’ll see how much these safety traits affect your sales to the kids.
Parents Rule
One of the most important of the 5 techniques for digital marketing to kids: market to the parents as well! If the parents don’t like your ads, they won’t buy it for their children, nay. But on the reverse, if you can convince them, 90% of the time you win!
Variety of Platforms
While social media is one of the must used today for ads, that doesn’t mean kids only use those. Just like the old days, television, cable or not, are effective to influence children with its cartoon shows and whatnot. Pick the right media for the age group you want (comic books, TV shows, stickers, etc.) and go to town.
Think of The Future
Lastly, make sure your brand has something of value even as the kids grow up. They will remain loyal and it will become their habit to buy your stuff!
Those are the 5 techniques for digital marketing to kids. We Nata Connexindo Tangerang, signing out! (GK)