Nataconnexindo.com,
Tangerang – COVID-19 has undoubtedly altered the behavior of general people.
An apparent change can be seen in how they spend time on the internet. A
significant spike of Internet access has been monitored throughout districts
all across Indonesia. The study says that the spike has been fluctuated between
35% to 55% depending on the time. The highest peak recorded is during the
workday and the lowest spike is on weekdays. Work from Home policy has been
reported as the main factor of this pike.
While regular
work has been gradually implemented, the spike of internet usage remains the
same. It shows that the behavior of internet usage is unaltered by the
implementation of the more flexible working hour.
This change
is also reported to take place in the property industry. Intuit Research has
reported a significant traffic increase at various property portals. They also
conducted a survey to find out how people search for their property. 79 percent
of respondents acknowledged that they will consult and browse the property
portal and 67 percent of respondents acknowledged that they search from social
media.
The group of
22-29 years old has the strongest intention to buy new houses and this group is
observed as most active in the internet, property portal, and social media in
terms of comparing property products offered across the internet. This is
followed only by those who are belonged to a group of 30-39 years old.
Various
studies say that a significant increase in traffic takes place during and after
the social restriction policy. The increase shockingly reaches 80 percent to 90
percent across various property portal.
These
phenomena are also recorded throughout the Asia Pacific real estate
market. Pricewaterhouse
Coopers observed that the office sector continues to produce
strong returns despite the quarantine and Work from Home policy. To quotes
their report, the office sector remains the most popular asset class, although
business models in the fastest-growing component of that sector—flexible
workspace—are increasingly being called into question. The industrial and
logistics space, meanwhile, is still the sector most often tipped for
outperformance. While the Asia Pacific region is still undersupplied with
modern logistics space, more investors are now seeking excess returns in
subsectors of that market, such as cold storage or last-mile warehouses.
The
investment in the real estate industry grows strong despite the increasing
caution embedded into the investor strategies. The supply of real estate in
Jabodetabek increases rapidly in the second quarter. This supply also followed
by price increases. The report says the year-on-year price index grows 2,3% and
the supply index significantly grows 46%. It indicates that both suppliers and
consumers of property confidence are still intact despite the menacing
recession.
The online
activity and aggressive market reach in digital media would only mean one
thing. The consumer, investor, and developer has found a new line and created a
new landscape to overcome the stagnation of economic life in Indonesia and the
Asia Pacific. This is the greatest time for the industry to reach more audience
and keep the market in Hand through online mean. (ADR)