Nataconnexindo.com,
Tangerang - Digital,
mobile, and social media have become things that are essential in the daily
life of people all around the world. In 2020, a report published by
Hootsuite reveal that digital lifestyle grows even faster than last year.
Internet users increased 7 percent compared to January 2019 while social media
use increases more than 9 percent since this time last year. The number of
people using mobile phones also grow 2,4 percent over the past year. It means
that the people who spend their time on the internet have grown to 4,54 billion
or nearly 60 percent of the world population. The report also say that average
internet user now spends 6 hours and 43 minutes online each day, and it equates
to more than 100 days connected per internet user, per year.
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di Media Sosial, Apakah Perlu Izin?
With that landscape, we know digital lifestyle is
a serious business. In Indonesia alone, statistics say the same about growing number of internet users. Along with the statistics, it is reasonable that digital advertising becomes very rewarding to your growing
business. Your advertisement will reach a large number of potential customers
with little effort. To do that, we need to pay close attention to trends in
digital marketing.
Website funneling, what it is and how it is work
In 2020, new trends begin in building a business’s
website. Unlike a conventional website that counts only the traffic, a
funneling strategy will count traffic that converts to sales. How it is work? A
funnel is the set of steps a visitor needs to go through before they can reach
the conversion. This set of steps to conversion is called a funnel because, at
the beginning of the process, there are a lot of people who take the first steps, and
as people continue along and take the next steps, some of them drop out making
the crowds narrow.
A real human will once again take care of customer
relationship management (CRM)
The Automatization of CRM will be abandoned. The
trends to make a meaningful relationship with the customer are now critical
since the nature of the internet especially social media require the appearance
of real communication. To build good communication with your customer, behavior
and psychological calculation are needed. This will be the biggest reason
humankind will take over CRM from those AIs.
Local SEO will become very important in 2020
The growing number of internet users will also call
for the growing number of content. With million contents scattered about, your
content needs some serious calculation to effectively pop out on search engine. SEO will be heavily used among the competing content writer to bring up
their content.
Instagram and Facebook will still lead social media in
2020
As the most engaged network, Instagram and Facebook will
provide you with more than 1 billion active users. Ads will still be a favorite
for advertising small businesses. With the innovation launched by Instagram and
Facebook, the markets will continuously grow.
Those 4 trends in digital lifestyle need to take into account for your business continuosly grows. It is true there will be new trends, but 2020 will always be a great years for your business to dive into digital world. (ARD)