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Blog
Digital Marketing Ad Fraud in Indonesia
Posted
10 September 2019
|
Design
,
Branding
Nataconnexindo.com, Tangerang
– Every country has to deal with various negative responses to their online business practices and
digital marketing sales campaign
, including but not limited to bad reviews, viruses, and of course the ad fraud group! Depending on the country’s advancement and social standing in the economic world as a whole, it may be easier or harder to defend ourselves from these violent cyber attacks and corruption. After all, no matter how much you studied online business and digital marketing through self learn videos, there is only so much you can do against a well planned ad fraud and other mix of online scams spreading everywhere on the internet. This brings us, The Nata Connexindo, a daring question... How does Indonesia, our beloved country of red, white, and patriotism fare against the ever so popular ad fraud practices on the world of digital marketing? Is there any everlasting impact on both the local and international market that we should be aware of? Let’s discuss it a bit with us, Nata Connexindo, just down below, okay?
Before we delve further, we are sorry to say that Indonesia is not in a good position as of now. In regards of
ad fraud
or advertising fraud circulation across this one lukewarm country, Indonesia has it bad. Based on the newest survey, Indonesia is crowned the 2nd largest target for advertising fraud in ASEAN, after Thailand! This means Indonesian people are very prone to getting ricked by online scams and the many types of
advertisement frauds
plaguing the internet today. Why? According to the research, it was due to the country’s large scale and volume of ad spending, which most of time exceeded the safe amount. Many are negligent of the ad fraud’s deceptive nature and simply spend money to get more ‘sales pitch’ without a more critical mind. Another aspect of this faulty is how the technology in Indonesia spreads; so much is concentrated in 1 island (Java, where capital city of Jakarta is), which leaves the other regions behind in terms of
internet knowledge
.
And those were our 2 cents on how digital marketing ad fraud in Indonesia fares. We Nata Connexindo hopes we can make it better, together with you!
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