Nataconnexindo.com, Tangerang – When talking about video games today, you can (not) deny the huge involvement of digital marketing in it these days. The video game industry has grown from a small pebble niche only for enthusiast back in the early 1990’s into a gigantic game changer in the world’s economy today. Sure, you may argue that many countries are still not touched open by the video games, leaving the majority of its digital marketing campaign forms on South-East Asia, America, and Europe (where most of the game developers are). Still to deny the viability of video games in promoting your online business through the digital marketing powers over the social media is foolish. You can basically create your own IPs of video games and sell a whole lot of digital downloads or store purchases while promoting your other brands at the same time. Of course it is not as clean and paper cut as it looks, as video games the, so selves are quite complex and need some real effort in order to fulfill your goals. There are many ways to make it happen, so we of Nata Connexindo Tangerang wil give you some of the best options in digital marketing strategy by using video games.
Line Up Your Goals
Do you want to reach the international market? You need to make video games for promotional purposes; simple ones will do, as long as you appeal to the world’s general customs as a whole and pay attention to the age ratings. Or maybe you do prefer on boosting your social media promotion campaigns? Then create a browser based game where people can play your video games on Facebook for rewards and sharing. Your approach on making video games for your online business and digital marketing campaign will change a lot depending on your goal, so make sure you had it right before moving on.
Seek a Game Developer
Let’s face it, most of us salesmen and digital marketing companies knows zero things about developing a real video game. Apps can be video games yeah, but since we used to develop them for online business transactions and nothing more, we may get stuck in development phase. Seek out help from a professional game developer company to make your video games, as this is the most efficient way in digital marketing strategy by using video games.
IP or No IP?
Depending on how you put video games in your business plan and social media campaigns, you may be able to gain a sales boost or increase in potential investors. Your small video games did the job well at empowering your digital marketing service and give some real advancement towards the international market. You may even gain a following, that you consider to step into the video game industry, using the video games you use as promotion tools as the base of a new IP line... Don’t.
Video game industry works differently, so some simpler, basic video games meant only for promotional purposes will never hold. If you want to gain customers and investors from them, you must create a whole new branch of business for video games, a different conduct entirely. Don’t take it lightly!
And those were some of our two cents about digital marketing strategy by using video games. We of Nata Connexindo Tangerang hopes to see you again! (GK)