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Nataconnexindo.com, Tangerang – You maybe ask yourself this while making up a business plan for one of the most recent digital marketing campaign you want to use: should I use virtual reality (VR) or augmented reality (AR) as my main presentation method to the many potential customers and investors? Do not worry, for you are not alone in regards of this digital marketing sales dilemma. But what you need to know first before that is, both are just as equally viable as any other digital marketing tools out there! Try each one of them out, and use whichever fits your business plan and online business sales style the best, and then go to town! For this article, we of Nata Connexindo Tangerang will explore the possibilities of using both VR and AR technology for your digital marketing plan and online business as a whole! Will it be a viable digital marketing strategy or not? We shall see in the next paragraph!

First off, we must compare the similarities of Virtual Reality (VR) with Augmented Reality (AR). VR displays a whole world to its user, so there are so much it can show all at once! For example, by simply wearing a VR headset, you can see a completely different place and backgrounds as your surroundings. It also includes plenty of objects for you to see, watch, and interact with in real time manner! In essence, the experience in using VR is far more thorough and detailed than AR. Why? Because AR only display one or several objects at a time in the air, using the real world as its live background. AR technology is much more limited in displaying things!

But, does this mean VR won by a majority vote? No! Do not forget that using VR requires you to use a big headset, which can be costly and quite bulky to wear. And VR can only show a static projection to one user using the headset, unlike AR which can be seen by anyone nearby. AR can also easily be used on any type of real life backgrounds you can find near you, while VR can also present what’s programmed in, and not adding anything more.

Still, using both can be beneficial in a long term for your digital marketing strategy. By using both, each can cover another’s weaknesses during a sales pitch. We of Nata Connexindo Tangerang implore you think about it deeply, dear readers!