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Nataconnexindo.com, Tangerang – It is certainly no surprise to anyone, that among the many social media platforms used extensively for digital marketing and online business purposes, both the Facebook and Instagram will be the top 2 kings among all of them! Not to say other social media platforms are less useful or obsolete, but since everyone is using Facebook and / or Instagram in one way or another, these 2 tools rises up higher than the rest. Everyone can use it for free, the accounts are so easy and quick to set up, you can do all sorts of things like posting videos, comments, photos, feeds, and whatnot right from the get go... You can even easily turn a simple Facebook or Instagram account into a great online business shop! How cool is that!? Their reach includes but not limited to local and international market (depending on the user’s creativity and support), which is very enticing to customers and investors alike to join in. That said, which one is actually the better tool? Which of the Facebook and Instagram will nets you more customers, investors, business deals, and more for both the local and international market? Nata Connexindo will tell you who will win between Facebook and Instagram in digital marketing below!

Social media marketing as part of digital marketing campaign has never been so very alive with Facebook and Instagram around! Which is why it is so imperative to discuss each side’s strengths and weaknesses. There are several categories we can use to compare these two social media platforms: reach, engagement, and target demographic.

Facebook has 2+ billions of actives users per month, while Instagram only has about 800+ million users in the same vein. If you want more visibility for your brand or online business shop, use Facebook! Yes, passive users who only logs in to play games, etc. without posting also counts!

Instagram has 4%+ engagement, while Facebook only has around 0.7%. If you want to spread your content and gain more customer base, use Instagram! No contest, here. Now it is a tie, who will win between Facebook and Instagram in digital marketing?

One of the greatest advantages of digital marketing is how you can exactly pinpoint the target customers and re-target them when necessary! Instagram wins for people below 30 years old, while Facebook wins for people above 30 years old.

So, between Facebook and Instagram in digital marketing, there is no winner! Both must be used to fill in each other to attract investors and gain profit! You need to fully utilize each platform into a comprehensive instagram marketing campaign and Facebook marketing campaign to win in both worlds. We of Nata Connexindo hopes to see you again next time!