Riding on the Waves of Digital Marketing Trends to Improve Brand Awareness
The world of
digital marketing always revolves around trends, and they always change over time. A good digital marketing agency is all ears to the latest news of every aspect. A digital marketer must always be up to date because something will always happen in the world. By analyzing what's happening today, we can create a formula, a weapon to conquer the internet and get your brand well known. Below are five trends that you can't ignore as a digital marketer.
1. Artificial Intelligence
To put it simply, artificial intelligence is a machine created to think and grow. It learns from human behavior through the net. We must be wondering, what is good about AI in the world of digital marketing? Well, we all know one thing that to get your brand famous to people you need to market it on the internet and AI can help you by analyzing market data in an enormous quantity and help to set out new trends in the future.
Not only that, but the invention of Chatbot also tremendously helps you in connecting with your customers. Think Chatbot as your customer service. You don't need to always standby 24/7 to respond to your customers’ needs. Let the AI do it for you and by that, you have already help yourself in saving time and money.
2. AMP (Accelerated Mobile Pages)
You know what most people say, if you want to win, you need to be smart and fast. In the world full of content, the attention economy is the real thing. Do your best to grab the people's attention by giving what they want, without early-internet-page-loading-speed. The term is the same in looking for information through websites. People want to get the info from the site as quickly as possible.
AMP is very important as many people look for information from their mobile devices like smartphones and pads. Optimize your web so it doesn't leave a bad impression on your prospects.
3. Use of Video
Some people prefer watching instead of reading. Maybe the reason it's much simpler this way. Marketing your products or services through video is still a viable way. All this thanks to many platforms like Netflix, YouTube, Amazon Prime, and many others. People tend to buy stuff when they watch their favorite reviewers review it. By giving your audience honest and detailed video reviews, they will feel comfortable and welcome you every time you offer them something.
4. Influencer Marketing
You have a brand new, but you don't have the front face of your brand so it is well known by people. Here is where
influencer does its magic. They will be the face of your products. They will prance around people telling them that your products or services are the best they had and people will be moved to try.
5. Voice Search
Now with the evolution of the smartphone and other smart devices, whenever people want to look for some information, they use the voice search. NRP and Edison Research stated that almost 39 million Americans use smart speakers technology to look for something on the internet. This has a big impact on digital marketing especially, the SEO. Why? Because in the future people may be no longer type in the words they want to find, instead, they just say it and the device will show the results.
So those are some of the trends in the world of digital marketing. The best thing you can do in anticipating the ever-changing digital world is to be kept updated in the latest news. It's the best source for you to get inspired. (AKB)