Nataconnexindo.com, Tangerang – The world of digital marketing slowly and surely ever expanding, pretty much making it the number one solution for boosting your online sales number up a peg! Everyone and anyone can use it, provided they have the correct business plan to draft a proper digital marketing campaign. Still, does this mean digital marketing is always the way to go? Is traditional marketing dead or no longer effective for anything the digital marketing can do? Most people will answer ‘yes’ to both questions, and also planning (or at least thinking) to go 100 digital marketing for their business plan. Wow, hold up, back down a sec. Just like traditional marketing, digital marketing has its share of problems and cons as well. You can’t expect to go 100% digital marketing campaign for your online business and gain great results entirely independent of traditional marketing. That’s a foolish thinking, and everyone in the local and international market knows, so beware! Here are the pros and cons of full scale internet digital marketing by Nata Connexindo Tangerang:
PROS:
1. Great Reach
Easily explained: you can reach anyone, anywhere, anytime.
2. Quick Results
Once you posted an ads or content online, you can immediately see the results on your laptop or phone screen. No waiting for days or weeks for rough estimates!
3. Cost Effective
Once you have the tools, you can infinitely make content, ads, and what not for your digital marketing campaign. Definitely much cheaper than printing 100 posters!
4. For Both Local and International Market
Traditional marketing limits you to several markets around the block, while digital marketing lets you reach customers from inside and outside the country. Just another point about the pros and cons of full scale internet digital marketing!
5. Personalized
Everyone can customize their profile pictures, web pages, and more. The same with your online business website, social media pages, and more! You can easily expand your business network with anyone with a creative touch!
6. Build Relations
You can reach anyone anywhere, so there’s no problem of contacting customers or investors at a much more flexible time, without wasting transport costs or time.
7. Available 24/7
Online business is always available for access, so you don’t have to worry about showing up to your shop on time each morning!
Remember that we said digital marketing has cons as well? Here you go...
CONS:
1. Easily Copied
Anything online an be copied, or at least get duplicated rather easily by anyone. Unfair.
2. Too Much Ads
Sometimes we put one ads too many and customers left. It happens, but it’s hard to know one’s limit.
3. Professional Level
Being easy and accessible everyone is double edged. Since anyone can do it, you need to go extra mile to sell things, which may not worth the trouble when compared to a traditional marketing.
4. Tech Knowledge Required
Not just everyone knows how to use computers, programs, and so on. You need train them, which may be harder than a traditional greet and sell ones.
5. Crowded Competitions
As mentioned, anyone can do it, so you will have to win from hundreds of millions competitor at both local and international market to elevate your online business.
6. Negative Feedback
Hate posts are so common these days, so you must be extra careful about any promos or info you posted online about your product and service.
7. Tech Dependent
Maybe digital marketing’s biggest weakness. If you or your customers and entire business network is in a location without proper wifi or phone connection, you’re out of luck to do business with them.
Those are the pros and cons of full scale internet digital marketing! We of Nata Connexindo Tangerang signing out! (GK)