Types of Ad Fraud in Digital Marketing
Nataconnexindo.com, Tangerang – By the way of the internet world these days, you should no longer be surprised to find that inside the competence of digital marketing as a sales tool, that there are ad frauds running about around, ready to ruin your casual business day. We may have covered a little bit of the meaning of
ad fraud and how it can affect your online business, but that was merely scratching the surface. Now that you know about how ad fraud is using the money you paid them to waste, what else should you learn? Why, about the many types of ad fraud out there, of course! There are many types of ‘potential advertisers’ which are actually just cleverly disguised online scams, a part of ad fraud family. What are they? We of Nata Connexindo Tangerang will cover them just for you, starting below!
Click Fraud
We have covered this before, but you must never forget this old classic. Basically, you pay money for some click advertisements on the internet, only that most of the click are from hitbots. They’re not real people who will buy your products or services, so your money is wasted.
Search Ad Fraud
This one is a step trickier method to ruin your
digital marketing plan. The evil culprits will generate fake traffic by stuffing many high rate keywords on their fake website, trying to convince you that their service is good. If you agree, your ads will be placed on their website... which of course no one will visit since it’s fake and has no real content!
Ad Stacking
Popular to attack people and investors alike on the mobile phones. The culprits shows as many ads as possible whenever an online surfer enters a site. Problem is, the ads are all clumped together so only the top one will be visible. If your ad happen to be even 1 position under, no one will see it, making it useless!
And those were just a few of the many types of ad fraud in digital marketing! We of Nata Connexindo Tangerang hopes to see you again!