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Nataconnexindo.com, Tangerang – We already established, covered, and discussed several times before in our previous articles, on about VR (Virtual Reality) and AR (Augmented Reality) can increase the sales, visibility, and much more for digital marketing and online business as a whole. But which one of these digital marketing tools are the best for your online business practice? Which one is truly the absolute best you must always include in each and every business plan ever? Let’s find out together with us Nata Connexindo, shall we?

In terms of presenting a brand, VR and AR have different, yet similar techniques. VR or Virtual Reality is projecting the entire image your brand is trying to present directly to the eyes of potential customers and investors. While this may strain their eyes and minds a little bit, but only with the VR headset they can see a crystal clear 3D projection without any interference! AR however, is much more limited in that capacity; in exchange for being able to use anywhere without an extra tool, AR depends heavily on the room layout and placement of various other objects to captivate people! In this case, VR wins!

VR technology is much more demanding than AR, since it requires a specific VR headset tool, a special program, and a full focus of the target market to succeed. AR or Augmented Reality however, is much easier on the eyes... and wallet! It only require a smart tool, which can be your personal mobile phone, or a simpler projection tool you can carry anywhere. Since it projects the 3D effects directly to the real world, anyone can easily see and interact with it! Sure, this may require a more complex planning, but it is an efficient route to maximize your target audience!

So, which one is the victor? The conclusion is... no one! Yes, both VR and AR must work in tandem to make your digital marketing practice get the maximum amount of profit! We of Nata Connexindo hopes to see you again next time!